“Why do you need money from me when you have every great investor on earth?” That’s the question that caused Backplane to buckle under the weight of its own early buzz. Lady GagaR
You know what no one wants to do? Join a brand’s standalone social network. The problem is that it took Lady Gaga’s startup Backplane four years, multiple founders, and over $14 million t
Why should Facebook or Ning earn the money if you bring the audience? Backplane wants to put that cash in your pocket. That's why it's pivoting from building social networks for big brands and celebri
He founded the <a target="_blank" href="http://www.atomfactoryinc.com/">Atom Factory</a> talent agency. He manages Lady Gaga, and when she wanted her very own social network for her millions of "littl
Geeking out about your favorite things can be embarrassing or annoying on the big social networks. But Lady Gaga’s tech team <a target="_blank" href="http://thebackplane.com/">Backplane</a> proved w
You may have heard the buzz by now about a young startup that's being fueled by some pretty impressive star power, including the likes of the one and only Lady Gaga. The project, called <a href="http:
Early last summer <a href="https://techcrunch.com/2011/06/05/lady-gaga-and-eric-schmidt-invest-in-a-startup/">we wrote</a> about <a href="http://www.thebackplane.com">Backplane</a>, a mysterious start