ARkit

A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has already been put in

Despite Apple and Facebook investing billions into a “metaverse” future, in recent years there’s been a distinct drop-off in venture deals for startups focused on finding opportuniti

Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.

Gowalla is coming back. The startup, which longtime TechCrunch readers will likely recall, was an ambitious consumer social app that excited Silicon Valley investors but ultimately floundered in its q

After plenty of talk about AR as the next computing platform, Apple may have more interest in virtual reality than they’ve previously forecasted. Following an April report from 9to5mac, today Ap

Augmented reality still has Apple’s enthusiasm behind it, but can that keep the whole industry afloat? On Wednesday, Apple debuted a new iPad Pro, the hallmark feature of which was a lidar time-

Augmented reality may not be an iOS feature consumers are dying to get their hands on, but Apple’s latest tools are going to make its long-shot dream of AR ubiquity a little bit easier for devel

The AR industry can avoid the creepy aspects of today’s data collection methods without hindering innovation.

As Apple gears up for its developer keynote conference tomorrow, one of its bigger announcements is likely to be new changes coming to its augmented reality platform. Since announcing ARKit last year,

If you thought that televised gold was just about as technologically advanced as it was ever going to be, it’d be understandable, but you’d be oh so wrong. The PGA Tour is showcasing a new

Mobile AR had a lot of hype heading into the rollout of ARKit and ARCore this past year, but for the most part mobile AR apps have delivered a pretty heavy thud, failing to deliver on their futuristi

Apple is rolling out an upgrade to its augmented reality toolbox, ARKit, to developers in a beta version today. ARKit 1.5 adds a few marquee features including one big one: wall detection. Up until th

ARKit, Apple's augmented reality framework that CEO Tim Cook recently likened to being as "dramatic" a development as the App Store itself, has now been installed more than 3 million times worldwide t

After the iPhone X, iPhone 8 and ARKit launches, it’s clearer than ever that Apple owns the four waves of augmented reality. But Google’s launch of ARCore has the startup CEOs, corporates and VCs

After trekking out to the middle of Central Park to see Snapchat's newest AR feature, I can solidly say that the best part of the experience was getting to spend some time outside during a beautiful f

Don’t expect the ARKit app rush to end any time soon. MojiLala, the betaworks-backed marketplace for emojis and emoticons, is today launching their second app. Meet Surreal, a marketplace that l

One of the big promises with iOS 11 is ARKit. This new framework makes it much easier to look at virtual objects in the real world using augmented reality. Sketchfab has been building the biggest 3D m

Last week, I slipped away from Disrupt for a couple of hours to watch a Giants game at nearby AT&T park — or, more precisely, watch a Giants game through an iPad. It was a small gathering hosted

Apple just released iOS 11 to the public, and a big feature is ARKit, the company’s SDK that lets developers easily create cool augmented reality apps. Even though Apple announced ARKit a few mo

With the launch of iOS 11 today from Apple, one of the most anticipated developments is the rush of new augmented reality apps that will be hitting the market, leveraging Apple’s new ARKit devel