Apple has released its annual holiday ad, just in time for Thanksgiving. Named “The Surprise,” the ad focuses on two young girls who spend a lot of time playing with an iPad. The ad focuses on a f
Apple always has an interesting ad for the holiday season. This time, it’s a cute little animated short film. It feels like a hybrid between a Pixar movie and a Wes Anderson creation. Named “Share
Many people have talked about the performances of the new MacBook Pro over the past few days. But Apple focuses on the A11 Bionic chip in its new TV ad. Named ‘Unleash’, this ad shows a young man
Apple has launched a new advertising campaign for the Mac called “behind the Mac”. In this campaign, the company is sharing user stories of people using Mac for work, creative projects and accessi
Every year, Apple airs a new ad in the U.S. for Thanksgiving. Compared to other Apple ads, this is less about showing product features and more like a greeting card. This year is no different — you
Apple has released a brand new ad for the iPad Pro. It features a young girl and a rose gold iPad Pro running iOS 11. And Apple’s pitch is quite clear here — the iPad is the future of computers. T
Apple first introduced the “Memories” tab in iOS 10. This feature automatically scans your photo library and creates smart albums depending on the date, location and content of the photos
Apple just released a new ad featuring the “practically magic” tagline at the end. The ad focuses on Portrait mode once again. It takes place in a barbershop in New Orleans. Portrait mode is a sof
Apple has released a new ad showcasing the Portrait mode feature for the iPhone 7 Plus. This one is interesting because it was entirely shot in China, one of Apple’s key markets along with the U.S.
Apple just released a new video ad on its YouTube channel for the Apple Watch Series 2. There are two interesting things about this ad. It’s a colorful, cheerful clip that wants to turn the Apple Wa
Apple just published a new video ad on its YouTube channel. I’ve been writing about recent Apple ads because they’ve been a bit more creative than your average consumer electronics ad. This time i
Apple is introducing a new billboard campaign today. The various “Shot on iPhone” ads have been quite effective. Somehow, seeing a giant photo on a billboard and thinking that it was shot with the
Ever since the iPhone, iPad and Apple Watch took the spotlight, most of Apple ads have been focused on those devices. So it’s always nice to see the company try new things for less important devices
Just in time for the Golden Globes Awards on Sunday, Apple released a brand new ad showing off what you can do with the Portrait mode that works with the iPhone 7 Plus and its two cameras. As a bonus,