Roadie, the Atlanta-based shipping marketplace that’s angling to tap drivers already on the road to deliver packages, is adding some star wattage to its team with the announcement that music star Ludacris (aka Chris Bridges) is partnering with the company.
In a release announcing the partnership, Roadie chief executive Marc Gorlin praised the actor and musician’s commitment to the Atlanta community.
With the move, Bridges joins an expanding circle of athletes, actors, musicians, directors, and entertainers of all stripes who are getting into the startup game as either investors or entrepreneurs.
“I am intrigued by new technology and I love seeing the Atlanta tech scene on the rise so I partnered with Roadie to help spread the word about this brand new, completely unique app created in Atlanta. In a world where I feel we need a lot more people helping each other out, Friendshipping is the future, ” Bridges said in a statement.
With his involvement in Roadie, Bridges joins an investment syndicate that includes Warren Stephens of Stephens Inc.; the UPS Strategic Enterprise Fund; Eric Schmidt’s TomorrowVentures; David Bonderman, founder of TPG Capital; Guggenheim Partners’ Executive Chairman Alan Schwartz; Square Co-founder Jim McKelvey; the Mellon Group; former CEO of ISS Tom Noonan, and H. Barton Asset Management.