DoubleDutch is hoping to make measuring the success of your event as easy as skipping rope, and now they’ve got some more cash to make it happen.
The company announced Wednesday that they had raised $45 million in Series E funding. The round was led by KKR with participation from Bessemer Venture Partners, Index Ventures and Enspire Capital.
The events performance company has raised nearly $80 million to date.
DoubleDutch, started in 2011, has seen a lot of success in providing feedback to companies on the effectiveness and performance of their corporate events and trade shows. The mobile and web apps provide users with everything they need to set up and monitor a successful event, including an interactive event activity feed, post-event analytics reporting and registration system integration.
The company offers a “SaaS-like” pricing model that allows its users year-round access to their suite of event monitoring apps. It’s hoping to use this funding to grow into monetizing more players in the events industry, including industry sponsors and exhibitors.
“We are growing well north of 100 percent year over year, and see no signs of things slowing down,” said Pankaj Prasad, DoubleDutch’s Co-Founder and Global Head of Sales in a press release. “Our product is being adopted all over the world by events of all sizes, and in any industry, in order to measure their success,” he added.
The company allows you to delve deeper into what factors are really driving your event, the website details:
Identify which sessions, speakers, and exhibitors are buzzing—and which ones need extra attention—before it’s too late. Download reports and infographics to gauge attendee satisfaction.
“We are thrilled to team up with KKR to tackle this next stage of growth,” said DoubleDutch CEO Lawrence Coburn in a release. “The $565 billion spent annually on events and conferences – the biggest marketing spend in the world – is running blind. We believe that DoubleDutch can help.”