TC Cribs: Inside SoundCloud, The Berlin-Based Startup Fueled By Music (And Club-Mate)


Berlin is buzzing with entrepreneurial energy at the moment, and SoundCloud is one of the companies that has emerged as an anchor to the city’s growing tech startup scene. So when TechCrunch TV was in Berlin recently to cover the Disrupt Europe conference, we made sure to stop by SoundCloud’s office to check it out for ourselves.

SoundCloud has grown significantly since its debut in 2007, and now its service boasts more than 250 million active listeners around the world. Its staff has grown quite a bit too, as you’ll see by the density at its current headquarters (the company, which has satellite offices in San Francisco, New York, London, and Bulgaria, is set to move to a new larger Berlin office next year.) For now, though, the close quarters make for an exciting collaborative vibe — and being that most SoundCloud staffers are music buffs or musicians themselves, there’s a lot of creativity in the air in addition to the tech.

Check out the video embedded above to see the artwork, musical instruments, and bottles of Club-Mate that keep SoundCloud HQ buzzing every day. You’ll also get a look at what it’s like to get a German lesson from the full-time language teacher on SoundCloud’s staff — in all, I’d say it was a sehr gut visit.