The best way I know how to explain Wander is that it’s a love child between the information of Yelp and the beauty of Pinterest, but for all places.
The idea is that you share places that are meaningful to you, whether it be your first date with your wife, places you have fun at, and places you wish you could go. The compilation of these things is called a Wanderlog. According to founder Jeremy Fisher, everyone already has a Wanderlog. It’s just made up of old pictures, post cards, and ticket stubs. With Wander, users can compile their entire Wanderlog online using beautiful templates both on the web and on iOS.
But it’s not just for users. Brands can leverage a Wanderlog, too. For example, the Grand Hotel can post about various restaurants and shops nearby that guests can tap into by visiting the Grand Hotel Wander log.
A new form of “the mention” comes along with Wander. Instead of @mentioning a person, Wander asks you to *mention a place. This categorizes and tags places and users, so that anyone who jumps on Wander can not only search vertically to follow a specific users’ Wanderlog, but search horizontally to follow the Wanderlog of a specific place.
Wander has received $1.2 million in seed funding so far.
Check out all of the cool stuff that came out of TechStars NYC Demo Day here.