Unified, a company offering tools to help agencies and brands manage their social advertising campaigns, has lured someone from Google to run it sales team.
Specifically, it’s announcing the hiring of Brian Murphy as its new vice president of sales. His past experience includes leading Google’s ad sales to the financial industry, overseeing AdMob’s East Coast advertising team, and managing international sales at DoubleClick.
When I met with co-founder and CEO Sheldon Owen a couple of months ago, one of his points of pride was the fact that Unified executives come from the enterprise technology industry, not just from the ad world — but hiring Murphy should help build the company’s connections on the ad side.
In its announcement blog post, Unified says Murphy “will help top brands and their agencies change the way they use social media advertising.” (Beyond selling its own social advertising products, the company tries to train its customers on best practices through a program called Unified University.)