eBay has sold off one of its properties today, real estate listings site Rent.com. The buyer is Primedia, which helps people find apartments, houses for rent or new homes for sale through websites, mobile and print publications. Financial terms of the transaction were not disclosed.
eBay originally bought Rent.com for $415 million in 2004. At the time, Rent.com fit in with eBay’s classifieds and listings business. Obviously, as the company as shifted towards a focus on e-commerce; classifieds, and real estate listings in particular, are no longer of major interest to eBay. Rent.com also partnered with eBay to help build a new shipping platform for eBay Motors.
Rent.com will be added to Primedia’s other apartment and rental home resources, which include the web properties ApartmentGuide.com, Rentals.com and RentalHouses.com. Primedia was actually just acquired by private investment firm TPG Capital for $525 million last year.