Today sees the launch of the Social Business Index, a project from social business services company Dachis Group. In essence, the information service aims to provide some insights into how ‘social’ companies are, and how they stack up against similar corporations in their respective industries and their competitors, and provide some ‘social business’ benchmarks by company, subsidiary, geography, department and brand.
If Klout and PeerIndex are about trying to measure the ‘socialness’ and influence of people and rank them, Dachis Group basically wants to do the same for corporations, in real time.
The company says the Social Business Index is but a lightweight glimpse onto its big data analytics platform. Currently, Dachis Group tracks over 26,000 brands from over 20,000 companies and over 100,000,000 social media accounts worldwide (plus “hundreds of millions” of other sources).
Over 300 large companies have signed on as beta participants, including giants like Samsung, Dell, Coca-Cola, Target, Levi’s and IBM.
The data used to put together the Index is made up of company, employee, partner, vendor, customer, engaged market and influencer data, and derived from APIs and data obtained through purchases, partnerships, scraping, crowdsourcing and otherwise by its internal data team.
Says Jeffrey Dachis, founder and CEO of Dachis Group:
“Unlike the typical ‘top 100′ lists that litter software vendor and social media consultant blogs, the Social Business Index is based on deep big data analysis of a company’s engagement globally and can give insight to companies on optimizing their social spend.”
The top 5 today: Facebook, Google, News Corp, Coinstar and Wal-Mart, in that order.
The Social Business Index is free, with advanced features available to companies and registered users for a fee.
Dachis Group says it will start selling an advanced set of SaaS applications with deeper views and approaches to understanding the data with a SaaS model, as well as premium pricing schemes, before the end of this year.