Zoopla, the real estate startup, has signed an “exclusive deal” to power the property search feature of AOL in the UK, which is now live.
Interestingly, Zoopla already has existing partnerships with AOL competitors MSN, Yahoo and Sky, in addition to the likes of Homes24 and UpMyStreet.
Under the terms of the AOL deal, all properties listed on Zoopla.co.uk will now also be available on AOL UK, which Zoopla says should send more leads to agents and property developers that advertise on its site. The exposure that AOL brings to the table also encompasses brands such as Walletpop and Daily Finance where property related articles will automatically incorporate the property search functionality.
Zoopla’s search provides free valuations for every UK home with sold prices, along with local market information and “hundreds of thousands” of properties available for sale and to rent. The company is backed by Atlas Venture and Octopus Ventures.
Full disclosure: TechCrunch is owned by AOL.