Online movie clips site Movieclips.com has raised $6 million out of a $7 million round, according to a recent SEC filing. The startup has previously raised $3 million. We’ve confirmed the new funding with the company. UPDATE: MovieClips has submitted a new SEC filing indicating the company has raised a total of $6.9 million in the round.
Movieclips.com, which launched in 2009, offers a clip engine with over 14,000 different clips from 1,400 titles from the libraries of 20th Century Fox, MGM, Paramount, Sony Pictures, Universal Pictures and Warner Bros. Pictures. Last year, the startup also launched a new product, called Movieclips Mashups, at TechCrunch Disrupt in New York, which allows anyone to make montages of two minutes clips.
Along with the studio partnerships (which is half the battle for licensing movie content), the company has also developed proprietary technology that assigns up to 1,000 points of data to every scene, making it super easy to find scenes by actor, film title, dialogue snippet, mood, director, genre, etc.
The site also launched a specialized video player and features an API developers can use to integrate Movieclips on other sites; AOL’s Moviefone actually uses the technology on its platform.