On the heels of announcing a payments partnership with Facebook, PlaySpan is making another announcement regarding the startup’s UltimatePay payments product. PlaySpan is launching UltimatePay Mobile, a virtual currency and micropayments monetization widget for smartphone platforms. The initial private beta launch will support Android phones and Nokia phones with WebRuntime installed.
UltimatePay is a ‘Monetization as a Service’ platform for apps, games, videos and digital goods. Based on the user’s location, the payments platform draws from over 85 different payment options. Because of its vast variety of payment options (which include PayPal, pre-paid cards, and a number of credit cards), UltimatePay is designed for a global audience.
UltimatePay Mobile gives smartphone developers a way to deliver a one-click payment experience to mobile gamers, and provide a comprehensive payments offering. The platform allows players to view their balance and transaction history, while allowing them to purchase items in-app without ever having to leave the game.
Of course, PlaySpan isn’t the first startup or company to bring in-app payments to Android phones; PayPal, Boku and Zong all offer in-app payments libraries to developers.
PlaySpan, which recently raised $18 million in new funding, already has a number of partnerships with a number of gaming and media companies, including Ubisoft, Sanrio and others. Perhaps the company can leverage some of these relationships to offer UltimatePay in publisher’s mobile games.