5min has struck a deal with Dailymotion to bring 200,000 how-to videos about sports, fashion, health, travel and more to the Paris-based video sharing site. This follows 5min’s recent deal to power Answer.com’s newly launched Video Answers.
5Min is one of the largest how-to video networks, with more than 110 million video views a month and 30 million unique visitors across 800 partner sites. 5Min syndicates videos from about 1,000 online video producers, including CBS, Hearst, Scripps, and WatchMojo.
Dailymotion’s audience will now have access to 5min Media’s library of more than 200,000 videos organized across 21 verticals including 5minSports, 5minTravel, 5minVideo Games, 5minFashion and 5minHealth. 5min Media’s content on Dailymotion will be categorized within branded channels. The financial terms of the deal were not disclosed.
Dailymotion, which has a large user base in Europe, has tried to distinguish itself from competing online video offerings (Namely, YouTube) by providing a mixture of user-generated content and advertiser-friendly professional video, such as independent films. Of course, YouTube and others have more recently begun posting professional and premium content, encroaching on Dailymotion’s territory. As of last fall, Dailymotion was profitable (and some thing that the site will soon be acquired).