iContact, a company that provides email marketing services for small and medium sized businesses, has raised $40 million in Series B funding from JMI Equity. This brings the company’s total funding to $53.3 million.
iContact’s email marketing software automates the process of creating, sending and tracking email communications for businesses. iContact also allows users to track email campaign effectiveness, accessing data around opens, clicks and more.
Currently the company has over 65,000 customers, including clients in the non-profit and political world who use the service to manage their database of members, and communicate with their donors, or constituents. iContact says the new investment will be used for sales and marketing and product development.