It’s no secret that advertisers are flocking to social networks like Facebook, LinkedIn, and Twitter to connect with users. In fact, Facebook COO Sheryl Sandberg recently told Bloomberg BusinessWeek that the social network’s advertisers have increased spending by “at least 10-fold” over the past year as Facebook crossed the 500 million member mark.
But advertisers are moving beyond Facebook. Adapt.ly is entering the field to allow marketers deploy ads simultaneously on multiple social networks ad platforms. The startup, which was incubated by DreamIt Ventures, is in private beta. We have invites for TechCrunch readers; enter the code ‘techcrunch’ here.
While there are a number of startups that offer self-serve ad platforms for search, Adapt.ly is hoping to gain marketshare for social advertising platforms as opposed to search engines. Adapt.ly allows businesses and marketers to deploy ads simultaneously on a number of social networks and platforms including Facebook, MySpace, LinkedIn, Reddit, StumbleUpon, and Twitter ad platforms Ad.ly and 140proof.
Adapt.ly’s self-service platform lets you create a single ad and syndicate the advertising campaign on multiple social networks. The startup will also monitor all the relevant ad data in real time and give users analytics, including CTRs, and insight into how campaigns are performing.
But Adapt.ly is not the only product to help advertisers manage advertising campaigns on social networks. AdKnowledge also offers a centralized platform to deploy ads on social networks, called Cubics. Adapt.ly is hoping to stand out from its competitors with its simple, easy-to-use interface that can attract both big and small businesses.