ReputationDefender Buys Ziggs, A Social Network That Lets You Market Yourself

Online reputation and privacy management company ReputationDefender has acquired Ziggs.com, a social networking site for business professionals and people who would like to ‘market themselves on the Web’.

According to the release, ReputationDefender will introduce Ziggs users to its range of reputation and privacy management services, enabling them to better manage and maintain their online identities. The purchase price was not disclosed but likely on the low side.

Effective today, Ziggs.com customers can tap ReputationDefender’s products, in particular MyEdge, to enhance their online professional reputation management strategy. Ziggs.com customers will be able to continue enjoying the features and benefits offered by its platform.

ReputationDefender, founded in 2006, recently raised $8.65 million from Bessemer Venture Partners and Kleiner Perkins. A total of $11.7 million has now been pumped into the company.