The default mode for Google Analytics and other Website tracking software often makes you wait an entire day to find out what is happening on your site. There is a 24-hour delay (although this can often be changed in settings). Speed up the feedback loop, and Websites in theory could become even more responsive to traffic and attention peaks or to unexpected sluggishness. Betaworks, John Borthwick’s startup holding company which has stakes in Twitter and Tweetdeck, and spun off bit.ly, has just launched Chartbeat.
Keeping with Betaworks’ focus on real-time data services, Chartbeat offers a dashboard for Website owners that monitors how many people are on their site at any given second, where they are coming from, which pages visitors are looking at the most, as well as conversations and links from Twitter. It also shows average load times, what percentage of current visitors are returning, how many are reading, how many are actively writing in comments or engaging with the site in some other way, and how many are simply idle. Webmasters can set up alerts for traffic peaks and site slowdowns. All it requires is one line of Javascript to be inserted on a site and then it pings Chartbeat every 10 seconds.
The dashboard also offers a historical view, and even lets you play the dashboard through time like a movie so that you can see for instance what was going on during a particular peak—where was traffic coming from and what were visitors looking at. If you choose, you can also share your dashboard and make it public. Venture capitalist Fred Wilson has done so for his blog A VC. Click through to his blog, and then you can see the results on his Chartbeat here. The video below also shows what it looks like.
Chartbeat is offering a free 30-day trial and then wants to charge $10 a month for the service. Competing real-time Web analytics services include Get Clicky and Woopra (which we covered here).
