White label video host Fliqz is adding more funding to its war chest in a Series C round led by Triangle Peak Partners and joined by Mohr Davidow Ventures, which had already invested $5.5 million into the company in a previous round. The third round brings the total financing for the company to $12.2 million.
While the name is virtually impossible to remember, Fliqz has a solid offering with plug-and-play video solutions for small businesses looking to host company videos on a branded video player, with an application set that includes capturing, uploading, hosting and monetizing videos. The startup offers a basic package for free with an ad-supported video player service but also delivers solutions from $99 to $999 per month (with a $7500 development fee for the latter package).
According to the announcement, which wasn’t supposed to be officially released until the end of this month, Fliqz has more than 35,000 online video publishers using its platform, including notable ones likes Monster.com, Major League Baseball, Movable Type, PBwiki, Military.com and many more. The company intends to use the funds for ramping up its sales efforts, further product development and international expansion.
Fliqz competes against companies like Brightcove, KIT digital, Ooyala, PermissionTV and a slew of similar service providers.