Netflix will begin offering unlimited online movie streaming from a library of over 6000 movies to customers on their $16.99 plan starting Monday.
The move is said to be in response to the expected announcement by Apple CEO Steve Jobs at the Macworld Expo Tuesday that iTunes will offer movie rentals from most major studios. The expected price of the iTunes rented movies is $3.99 each, putting Netflix is a competitive position for high value regular movie watchers.
Netflix has previously offered limited movie streaming to its 7 million + customers, but capped the streaming access at 17 hours a month.
According to AP, the offer will not be available to Netflix customers currently on the $4.99/ mth 2 DVD plan.